May 19, 2017

How a best movie trailer is created?


Matthew Naj


The history of movie trailers is as long as the history of the movie industry itself. As early as 1912, still images from coming fascinations were being attached to new films and just four years later, Paramount Pictures was creating trailers for most of its major releases. The film sector is a billion dollar, global industry that deeply depends on advertisements known as “film trailers” to enthrall an audience’s attention and promote films. Before a movie is produced, its commerciality must be determined.

Making a movie trailer is one of the most important marketing tools a filmmaker has at hand. Trailer advertising enables valuable information that help spectators and financiers form expectations about the movie’s future success. Double Impact Studio is one of the best movie trailer maker.

How does the trailer get you pinned?

The purpose of a trailer is telling the story and selling it simultaneously. So if you want to show what kind of movie you have made, it is bloody important that you use an impressive movie trailer. By producing a trailer, you don’t plan to address what the people want to see, rather you have to ask yourself: what would compel them to go the extra mile and watch the movie? Consequently, with a concise and exciting trailer you will catch your viewers’ attention, awakening the curiosity to watch your entire movie. You have to generate questions in your viewers’ minds, creating the temptation that they just shouldn’t even die without living through this particular visual story.

A trailer is not your movie, rather it is a marketing tool to sell a promise of your movie. Using some gears and tricks in your trailer, such as VFX, slow motion, running people, scale, impacts and explosions, fade to black, reaction shot and epic statements etc. can make your movie trailer look amazing and brilliant. Your movie trailer shouldn’t exceed 60 to 120 seconds in order to become more exciting. You have to keep in mind that you can’t disclose the core enigmas of your actual story. It all has to end with a question in the viewer’s mind.

How are movie trailers structured?

The examination of trailers can bring superior notices to audiences’ readings, which in turn, creates the process of market positioning easier. Because trailers have a limited amount of time to annoy some motivation in spectators, these little sections must be made with intently selected, fascinating cinematic images and contain an overstated overindulgence.

Film trailers are the most effective and impressive advertising medium for the motion picture profession and they are most powerful on customer expectations, so it is extremely important for a film trailer to reach as wide an audience as possible.

Trailers are one of the most expensive and efficient ways of movie advertising as many people decide to watch a movie based on their impression of the trailer. Trailer is not a continuous sequence of events portrayed but a collage of different key scenes from the original movie. It is aimed to provide the audience a glimpse of what they can expect from the movie, so if you have already produced your movie and worked on it a lot, you should do more for your trailer movie.

The challenge in being concise

Blaise Pascal (1623- 1662) was a French theologian, logician, physicist, and mathematician. He once said: “If I had more time, I would have written a shorter letter”.

A trailer has to be concise and targeting and wisely planned, as it is widely accepted that it can affect a movie’s success dramatically. The fate of a 180 minutes’ feature film can be judged by watching a 180 seconds piece. This is why you don’t want to ruin the show. Most producers hire independent “trailer houses” for creating their trailers. The studio or distributor hires these vendors in order to create a trailer that explains the key elements of the movie (for instance the cast, visually dynamic moments, the tone, jokes etc.) to the target audience.

Sometimes trailer houses start creating the trailer even while the movie is still shooting. That helps the director in terms of early scheduling of scenes and they might be used in the trailer. This also explains why trailers contain shots that don’t end up in the movie itself. They sometimes perform so great that the trailer becomes deceptive and it overqualifies the actual film.

My final tip: you should make your trailer in-house in order to ensure fulfilling the expectations of yourself, your crew and for your audience.

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